Case Study: BASF Chemical

SENERGY WALL SYSTEM

BASF required an interface for their sales force to accomplish complex engineering online and to offer a competitive product comparison between products and competitors. The system was used by non-engineers for a powerful sales solution.

The marketing and engineering module offered to anyone without any engineering experience to select products and engineer without any prior engineering knowledge or computer experience to compare the Senergy Products with competition’s products. The platform demanded both web based and standalone platforms.

The high quality Senergy products give BASF (NYSE: BF) a market perception problem, that a Senergy system was more expensive that a non-BASF system. BASF wanted to easily display the competitive alternative from the competition to show that the Senergy wall systems were priced competitively. Not to mention, design to last much longer as well.

The Internet software engineering calculator and marketing system design by Online Behavioral Marketing offered a powerful solution to engineer, market and brand Senergy solution as the product of choice in efficiency, design, style, and competitively priced wall systems.

Online Behavioral Marketing design the platform to offer a BASF sales person the ability to select the best product for the customer’s actual requirements; from an esthetic aspect or functional engineered point of view. By pre-engineered calculations, a sales person would select a potential Senergy product, all of the calculations for energy savings, R-Values, product requirements and total material parts lists, labor hours, all costs, markups, taxes, shipping, and engineering specifications would be automatically calculated and displayed on the screen for automatic ordering, scheduling, and job setup for customer’s requirement.

The simple and easy to use interface ensured that the client was involved in the selection and design of each building wall panel. Meeting the clients requirements, but also comply with all local and state building codes and specifications; such as wind resistance, hurricane codes, local temperature variances, humidity issues, as well as a plethora of additional calculations. Considerations could instantly be engineered and configured to ensure that the project would meet all necessary requirement for a successful installation of a BASF wall system.