Designed Solutions For Mapping The Customer's Journey On The Internet

Proprietary Software & Systems

Adaptability is key for any piece of software to have success in the fast moving world of the Internet. Online Behavioral Marketing meets the daily changes and growth of the Internet. However, never overlooking the standard principles of marketing and advertising for a complete platform to market any product and/or service completely unique on the Internet and adapt to a Customer Journey Map for any business.

The Customer Journey Map

Online Behavioral Marketing has been designed to meet the needs and desires of the customer, as the customer travels through his or her journey of discovery of the ideal product and/or service. Designed for the Internet, Online Behavioral Marketing analyzes past customer behavior to create digital touchpoints for the business to meet the needs and desires of each customer. Building the ideal Customer Journey Map unique to each business, product, and/or service.

Product And/Or Service Awareness

Online Behavioral Marketing’s powerful software and systems platform is designed to generate an enormous amount of traffic around the product and/or service. The target audience is discovered by analyzing data to ensure that only the relevant segment of the Internet users consume the information, and through data analyzes discover behavior that may align the product and/or service with a completely new demographic than first planned.

Consideration Before Conversion

The target audience is provided with relevant information to assist each customer in the ideal decision for themselves. BIA/Kelsey conducted a study in 2010 that showed that nearly 97% of consumers now use online media when researching products and/or services. Coupling this fact with 57% to 80% of the buyer is done researching the purchase before engaging the supplier. So providing key relevant information is crucial to converting an opportunity.

The Final Decision

The final decision of the purchase is done when the customer can be ensured that the best offer is being provided. This three stage journey is key to secure retention and loyalty – nothing beats a great Internet personal five star review that reflects positively on the business. Every customer wants and desires to feel special and the first business to provide this wins! Online Behavioral Marketing is designed to meet these benchmarks in a natural way for the customer. In the end, the customer wins the satisfaction of making a great decision, the business wins with a better bottom-line by providing the best option!